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Retail store owners can provide information about the changes from within the company such as the change of the growth, improvements in technological systems, the benefits and difficulties in the process improvement, etc. However, this information comes a PM should not comprehensive. Therefore, the remaining interview subjects will be the external stakeholders — suppliers who can produce identification and information with the perspective from outside the company. This object can provide information on changes in the transaction process, utility and the difficulty of change. In particular, suppliers will offer reviews with aspects of a sales person, the impact on the cooperation between resellers and suppliers.
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