Demographic segmentation is a facto

Demographic segmentation is a factor used by Nike to target individuals according to their age,
life-cycle stage, gender, occupation, and generation. Although with apparel and sports the
market can be broad, for the most part Nike primarily targets consumers who are between the
ages of 15-40. The company caters to both men and women athletes equally, and is placing an
increasing focus on tweens and teens to build long-term brand loyalty. Nike addresses this
segment by deploying marketing campaigns about young adults striving to be like their athlete
idols. For example, right before the 2014 World Cup Nike developed a video starring important
Nike sponsored soccer athletes with teenage soccer players.
Nike has recently launched a variety of women’s lines to tap into the fast growing women’s
segment. Currently only 20% of Nike’s revenues are based on sales of products targeted at
women, but this number is expected to grow significantly in the coming years.

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Demographic segmentation is a factor used by Nike to target có cá theo age,
life-cycle stage, gender, occupation, and generation. Although apparel and sports with the
market can be broad, for the most part Consumers who are targets Nike chính the between the
ages of 15-40. The company caters to men and women both Show Athletes Equally, and is PLACING police
focus on tweens and teens tăng to build brand loyalty of long-term. Nike addresses this
segment by deploying marketing campaigns to be about young adults like có athlete Striving
idols. For example, all before the 2014 World Cup right Developed a video starring trọng Nike
Nike Athletes sponsored soccer with teenage soccer players.
Nike has Recently Launched a variety of women's lines to Tap Into the Fast Growing women's
segment. Currently only 20% of Nike's revenues are based on sales of products targeted at
women, but this number is expected to grow significantly in the coming years.