Product involvement is commonly def

Product involvement is commonly defined as a consumer‟s enduring
perceptions of the importance of the p
roduct category based on the
consumer‟s inherent needs, values, and interests (e.g. De Wulf,
Odekerken
-
Schröder and Lacobucci,
2001; Mittal, 1995; Zaichkowsky, 1985). Since it
was first introduced to marketing, the concept of involvement has been
extensiv
ely used as a moderating or explanatory variable in consumer
behaviour (Dholakia, 1997; 1998). It is regarded as a central framework, vital
to understanding consumer decision
-
making behaviour and associated
communications (Chakravarti and Janiszewski, 200
3; Fill, 1999)

Results (English) 1:

Product involvement is commonly defined as a consumer ‟ s enduring perceptions of the importance of the product category based on the consumer ‟ s inherent needs, values, and interests (e.g. De Wulf, Odekerken-Schröder and Lacobucci, 2001; Mittal, 1995; Zaichkowsky, 1985). Since it was first introduced to marketing, the concept of involvement has been extensivEly used as a moderating or explanatory variable in consumer behaviour (Dholakia, 1997; 1998). It is regarded as a central framework, vital to understanding consumer decision-making behaviour and the associated communications (Chakravarti and Janiszewski, 2003; Fill, 1999)

Results (English) 2:

Involvement is commonly defined as product a consumer "s Enduring
perceptions of the Importance of the p
roduct category based on the
consumer 's inherent needs, values, and Interests (eg De Wulf,
Odekerken
-
Schröder and Lacobucci,
2001; Mittal, 1995; Zaichkowsky, 1985). Since it
was first introduced to marketing, the concept of Involvement bị
extensiv
ely used as explanatory variables in a Moderating or consumer
behavior (Dholakia, 1997; 1998). It is regarded as a central framework, Vital
to understanding consumer Decision
-
making behavior and associated
communications (Chakravarti and Janiszewski, 200
3; Fill, 1999)