Nike is a global brand specialising

Nike is a global brand specialising in the design and manufacture of athletic apparel, footwear, accessories and equipment; it is headquartered in the United States, Europe, and the Asia Pacific Region (Whitehead, 2012). Its products are available through over 20,000 retail outlets, including those in its own footfall outlets, e.g. Nike Factory stores (Whitehead, 2012). This study considers the contemporary business environment of Nike using a PESTLE approach, paying particular attention to any human resources management (HRM) issues that may arise under each heading. Overall, it is argued here that Nike has attempted to address various business and social challenges by harmonising its value proposition to ‘Consumers, shareholders, business partners, employees, and the community.’ (Ferrell et al. 2009, p.417).

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Nike is a global brand in the design and manufacture specialising of athletic apparel, Footwear, accessories and equipment; it is headquartered in the United States, Europe, and the Asia Pacific Region (Whitehead, 2012). Its products are available through over 20,000 retail Outlets, gồm những footfall in riêng Outlets, eg Nike Factory stores (Whitehead, 2012). This study considers the contemporary business environment of Nike using a PESTLE approach, paying attention to any Particular human resources management (HRM) issues under each heading có Arise. Overall, it is argued here có Nike has thử to address various social and business value proposition Challenges by harmonizing the ITS to 'Consumers, shareholders, business partners, employees, and the community.' (Ferrell et al., 2009, p.417).