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Concludes that, from our market situation and the market environment of coffee products companies, such as the views of consumers after their strategy. Heniken has established a complete marketing strategy for success, bringing more benefits to. The proposed strategy is established, heniken company has become the product of successful progress and set policy markers. Development must have the steps of strategic investment and knowledge to understand the marketing environment, step is basically through the pedal so that investors have more marketing skills.
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