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In this study, it applies the matching method by 5 steps. Includes: in the first step, summarize the relevant documents based on the factors that affect the customer's purchase decision. The product is said to be the cleanest in Vietnam and vegetables namely HCMc. omen then, determined and listed the factors related with the research models and related theories. The second step, determine the scale measure the concepts studied. The third step and the fourth step is the implementation of qualitative research and quantitative research. The final step is to analyze the data and draw conclusions.
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