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• There is no peaceful landscape.
• Spaces around noisy due to the location next to the freeway.
• No transportation system for transporting tourists to the city center.
• Outstanding customer segment diversification.
• No Full-service for customer convenience.
• The competition between the condominium apartment increasingly fierce.
• Difficulty targeting customers in the long term.
• The services, not really diversity to customers.
• high investment costs.
• The security is not guaranteed absolute.
• The communication strategy is not effective.
• Difficulty of access to the individual customer.
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