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SUMMARY
shopping became popular demand of almost all strata of society. These promotional activities, promoting development supermarket industry has changed dramatically in the retail sector. . Many supermarket groups the world's major investment in Vietnam as Royal city, Vincom, Parkson ... have created a large playground and fiercely than ever.
Thus, devising marketing strategies is a task Service is extremely important in the current period and the future of Big C supermarket system - Hanoi. That is the main reason for the author to choose the subject of scientific research "Marketing Strategies for Big C supermarket system - Hanoi" to help Big C supermarket - Hanoi can promote all of their strength to the pressure edge very fierce controversy among competitors from at home and abroad.
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