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Indirect distribution uses any number combination of intermediaries who become part of the path to getting your products to the customer. This could include agents, wholesalers, and online retailers dependent on your distribution channel strategy. Highland is not only open stores but also use intermediaries to provide product for customer such as supermarket, restaurant & hotel, convenience store. Beside, they are also available for purchase from Highland online store at http://shop.highlandcoffeesbr.com/website. Because, the rapid development of the economy, especially the emergence of the modern shopping channel, shopping habits of consumers has also changed. Specifically, more and more people prefer to shop at the shopping centers and supermarkets rather than in markets or shops as before. In comparison, Highland should have used intermediaries to expand market share, create more competitive with Stabuck, Lt. Nguyen Coffee ... and make more people know about product of Highland = > get more profit. The table below shows some super market and shop that sale Highland product's
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