As claimed by Wilson and Morgan (20

As claimed by Wilson and Morgan (2011), “if brands are to be considered like people, by people, they should enjoy friendships with people and to assume that brands can reproduce identical friendships, to the ones enjoyed by consumers, at the same physical and emotional level may be a step too far” (p. 4). Brands win when their consumers are engaged, for they act as brand advocators by recommending the brand products or services to their friends, who in turn also make recommendations to their friends (earned advertising). In other words, engagement is the keyword, and for that brands first need to know their audience, how they behave, what they like, and what they expect from brands. To meet this challenge, it is essential to “hear” the audience. As brands start to hear them, soon they will be in the same line/ singing the same tune.

Results (English) 1:

As tuyên bố by Wilson and Morgan (2011), "if Brands are to be Considered like people, by people, chúng shouldnt enjoy friendships with People And to giả sử có Brands can reproduce identical friendships, to the ones enjoyed by Consumers, at the same physical and emotional level a step too far lẽ "(p. 4). Khi có Brands Consumers are ENGAGED win, for chúng act as brand advocators by recommending the brand products or services to Their friends, who in turn make RECOMMENDATIONS cũng to chúng friends (Earned advertising). In other words, engagement is the keyword, and for that first need to know có Brands audience, how chúng behave, what chúng like, and what chúng expect from Brands. To meet this challenge, it is essential to "hear" the audience. Brands start to hear As added, soon will be in the same chúng line / singing the same tune.

Results (English) 3:

As claimed by Wilson and Morgan (2011), "'8220-2222s brands are to be considered like people, by people, they should have friendly ships with people and to assume that brands can be identical friendships, to the consumers by far and far more physical ones. Brands win when their consumers are engaged, for they act as brand advocators by recommending the products or services to their friends, who in turn also make recommendations to their friends (advertising). In other words, engagement is the keyword, and for that brands first need to know their audience, how they behave, what they like, and what they expect from brands. To meet this challenge, it is essential to 8220meters;hear 8221; the audience. As brands start to hear them soon they will be in the same line/ singing the same tune.