According to Ajzen (1991, p.181) “i

According to Ajzen (1991, p.181) “intentions are assumed to capture the motivational factors that influence a behaviour, they are indications of how hard people are willing to try, of how much of an effort they are planning to exert, in order to perform the behaviour”. And he makes further emphasise that “when people have the stronger intention to engage in the behaviour, they will more likely to perform the behaviour” (Ajzen, 1991, p.181). Added by Samin et al. (2012, p.206) that “intention is the person’s motivation in the sense of his or her intention to perform behaviours. Further definition for purchase intention is “what we think we will buy” (Park, as cited in Samin et al., 2012, p.206). Purchase intention can also be defined as the decision to act or physiological action that shows an individual’s behaviour according to the product (Wang & Yang, as cited in Samin et al., 2012, p.206). Dodds et al. (1991) suggested that purchase intention represents the possibility for consumers to buy a product (as cited in Long and Ching, 2010, p.20). Long and Ching also conclude “purchase intention stands for what we would like to buy in future” (Long and Ching, 2010, p.20).

Results (English) 2:

Theo Ajzen (1991, p.181) "intentions are assumed to capture the motivational Factors That Influence a behavior, indications of how hard chúng People are willing to try, of how much of an effort to exert chúng planning, order prints to thực the behavior ". And he Makes Further emphasize mà "when People have the stronger intention to Engage in the behavior, will more Likely to thực chúng the behavior" (Ajzen, 1991, p.181). Added by Samin et al. (2012, p.206) is "intention is the person's motivation in the sense of his intention to thực người behaviors. Further definition for purchase intention is "We will buy what we think" (Park, as cited in Samin et al., 2012, p.206). Purchase intention can be defined as the Decision cũng to act or physiological action of the individual's behavior mà shows an theo product (Wang & Yang, as cited in Samin et al., 2012, p.206). Dodds et al. (1991) suggested the Possibility là có purchase intention to buy a product for Consumers (as cited in Long and Ching, 2010, p.20). Long and Ching am also conclude "purchase intention stands for what we would like to buy in future" (Long and Ching, 2010, p.20).