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SWOT analysis:
Strengths Enterprise: is the positive support of local government. The company is the first enterprise in Vietnam to adopt cleaner production processes environmentally friendly to meet the environmental standards of the European Union as well as environmental protection trend nowadays. Companies also will sign project contracts Biogas from wastewater. The most important strengths of the company is the large material ensures the company can produce in the off-season months. therefore, the company will ensure that best meet customer needs and production system always operates.
The weakness of enterprises is now followed should not have much experience and business partners little longer. The management of the product consumption, transport is not really smooth, to ensure steady production. no distribution system, as well as sales staff well, no market and is brand new on the market.
The market opportunity: the livestock sector is growing in Vietnam. The recovery of the prices of agricultural and forest products along with the supply is expected to drop while demand is increasing factors helped lift prices of animal feed in the future.
These threatened market: 1988 CP Group began in Vietnam, in 1993, founded the company CP Vietnam livestock Ltd., in 2011 changed its name to the shareholding company CP Vietnam livestock, operates in the areas of: production of animal feed, aquaculture feed, livestock and poultry, aquaculture, breeding ... the company has nine manufacturing plants and feed fish in Sg. Currently, the company has 9 factories producing animal feeds and aquaculture around the country. products manufactured from raw materials is tightly controlled, systematic modern laboratories to better control the nutritional value and residual substances prohibited in raw materials. besides the domestic animals such as pigs, poultry, seafood ... are created from good genetic resources, breeding and selective adaptation and breeding according to market demand in Vietnam. Proconco CP Vietnam-French company producing animal feed Procono is the first foreign joint venture in the field of animal feed producers based in Bien Hoa Industrial Zone I, Dong Nai Province. Established since 1991 between the two countries Vietnam and France; currently, Proconco is one of the leading company in products for animal feed, poultry and seafood in Vietnam and in the Top 100 companies producing animal feed world's largest .. At the same time, ranking 68/84 manufacturers of animal feed has the world's largest annual output of 1 million tons.
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