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The difference in the products is key success contributed to brand that compared with other competitors. In the variety of fast food today, if empty and marked differences will easily help customers impressed and better brand awareness. Product difference here may be the characteristics of materials, processes, packaging, distribution form ... or more specifically, a completely new product, not yet on the market. Just have the distinct features of the above, then we already have superiority over the market share, market coverage than the remaining opponents.
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