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1. Avoid spam problem
when using common IP hosts, meaning that blogs / websites you have to share an IP address with a lot of blogs / other websites lies with the server. Does anyone guarantee that one of them does not conduct "spamming" making "public IP" was put into effect, the blacklist and also make you aware and know: the default email will be sent to the item " spam ". All blog / website is hosted on a server that will be feeling the pinch. Suppose you conduct email marketing campaigns from the blog / your website, it really is a disaster. Not only your customers do not receive email (because of spam filters) that the company's reputation was seriously diminished.
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