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The main advantage of a brand's social media pages interoperability between brands and people tracking, which can lead to participation. Thus, social media has increased as a solution for companies interested in implementing strategic marketing relationship. Despite all these benefits are recognized, some brands still undiscovered potential of Facebook. For example, although consumers are willing to engage with the brand, but the latter does not promote the involvement and use of social media as a channel for information only. Perhaps this happens because the brand does not feel ready to engage in a relationship with the consumer, or perhaps they do not even know how to begin to do so.
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