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Legal and political environmental factorsNike faces huge legal and political factors as with great wealth and power come great responsibility. Nike faces huge legal repercussions from manufacturing facilities in third world countries, if not carefully navigated Nike could find itself in large legal battle. The international scope is not the only problem, domestic political pressure that comes from outsourcing jobs to overseas for cheap labor is always a hot topic. Public pressure to bring back jobs to the US, is always being played by political members and the public. Nike has to constantly evaluate this to gain the respect of its country and consumers. One of the major legal problems that exist for Nike is Counterfeit products. Nike will have to work to ensure that fake Nike products are never sold widespread, and when purchased it becomes known that they aren't an authentic Nike product. Fake products are ruining the reputation of real Nike products as public perception of the brand changes as it de-values them greatly.
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