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How to find the best answer is to ask?
Recommended sample post: I am a manufacturer of ballpoint pens, and I want to expand the supply of products for the university lecturers. What do they need and what they want me to find out how even if they themselves did not discover their needs.
Take a sheet of paper divided into three sections and started researching your customers - in case I travel this research university lecturers.
Step 1:
start by finding out the nature of their work in the first column by only 1- 3 simple questions, try to ask as little as possible. And note well again with a simple word or phrase.
Step 2:
Deploy the information you are asked to gather more detailed answers in the second column by digging further informed the reason for the believe in section I. here I just deploy form factor is only one that has so much information. Whether you collect too much information in a step will only hurting yourself. So let's keep things simple always.
Step 3:
Finally, find out what makes the core of our customers feel happy and joyful.
This is the last step to find "the what ".
in this case, is a manufacturer of ball pen, I have to give the writers have added what features can meet the customer's expectations in the third column, then surely it will sell is not too difficult.
I have always enjoyed a proverb: "If you have a good product, you do not need to sell it vì customers table naturally love to shop." (Roughly translated, "if you have a good product, you will not have to worry about selling it because the nature of the customers are very fond of shopping").
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