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Elements of style: each of the lifestyle and the lifestyle has its own characteristics, each individual thought and action are manifested to the world outside. This in turn again dominated heavily to the formation of the needs in terms of type, quality, quantity, shape of each commodity, services specific to the style and its lifestyle. Same for Cargill wanted to trade effectively impossible not to adjust its activities in style and lifestyle of the contemporary society and the society of the future. Culture is a complex problem with many different definitions. Here we see culture as a phenomenon existing in the human society. That every person, every business, every organization belong to a specific culture. Through research that culture is one of the factors that impact, that govern the behavior of consumers, the dominant customer purchase behavior.
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