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The macro-environment consists of elements such as:
+ Economic Environment: including factors and conditions bind very rich, resource exploitation is attractive opportunity for a commercial enterprise. Factors: economic growth, interest rates, exchange rates, inflation.
+ Technology Environment: The science and technology has decisive significance to the two most basic elements create competitiveness competitive products on the market, it is the quality and price. Science and technology affect the cost of individual businesses, thereby creating the competitiveness of businesses in general.
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