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Quickly capture the current needs, many investors have started to make plans to invest in the market of clean vegetables. However, the difficult point should be addressed is the find output for this item because the product is still not able to meet the current needs of the market. In 2009, according to a report of the FVRI (The Fruit and Vegetable Research Institute), the need to use other types of agricultural products in HCMc and other cities are very high; However, due to the fresh vegetables cultivated land area only accounts for 9% of the total land area planted vegetables in Vietnam; Therefore, the number of outputs can only enough to meet consumption needs about 21% of the country's products (Vietnamplus, 2010). So the rest can only use products that lack of food safety and hygiene, chemical poisoning and they will be dangerous to the health. Therefore, the above factors is one of the many factors that led to the insecurity for clients. Through this study, the aim was set out initially will be analysed, reviewed and found to be the main factors affecting the purchase of fresh vegetables product lines.Quickly capture the current needs, many investors have started to make plans to invest in the fresh vegetable market. However, the problem must be solved is to find outlets for the product because these items have not been able to meet the current needs of the market.
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