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Southern market is a market with great potential, but due to the geographical distance has restricted logistics as well as the study of entering this market. Moreover, this market has many competitors work quite long and have more economic responsibility in this area. We can say in this market, the company has not built up a solid position to be able to cope with the competition and penetrate the market.
Over the years, is a recently created business young, no experience to market the company's consumption is confined in the Northern areas. The company focuses on Northern markets without focusing on the expansion of the market into two remaining potential markets, particularly the Southern market.
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