Starbucks is one of the marketing o

Starbucks is one of the marketing oriented companies, so they much more focus on customers, they relies that “ A product is something that satisfies a set of wants that customer have” ( BBP Learning Media, 2010), so all of their products are provided to customer with what is required. Does not stop there, done good products and satisfy the needs of customers is not enough, the development of the product is also an important task of the company, because the demand of customers always change, satisfaction level is set to increase, according to the product also developed to catch up with customer’s needs and wants. Besides, development of other brands such as Trung Nguyen Coffee, The Coffee Bean, Urban Station are more stronger, become great competitors of Starbucks. In order to maintain and increase sales revenue, they need to focus more on product improvement. Basing on the “ product mix” (BBP Learning Media, 2010), there are some ways can be considered to sustain competitive advantage as well as creating new breakthroughs for their products.
• Differentiation:
Besides the traditional type of coffee, Starbucks will need to have a completely different menu than other coffee brands. For example, by research and development, combined with the study of market segmentation, to be attraction in many teenage markets, Starbucks launches regularly new recipes such as Vanila Machiato as well as focusing Starbucks food ( Starbucks, 2014). Moreover, excluding coffee, Starbucks has also focused on developing tea to people who refer to drink tae. If Starbucks can diverse range of products to cater for many market segments, they will be able to increase your consumption of more products.
• Features, advantages and benefits ( FAB):
The coffee of Starbucks to meet the demands of customers, the company has developed their products with two full attributes, it means the customer come to Starbucks will receive both of tangible and intangible benefits. For example, in terms of tangible, Starbucks provide many type of coffee such as cappuccino, lattle, espresso as well as tea for tea drinkers everyday, serving customers who would like to “ buy to go” and others who want to drink at the shop. In addition, with women and kid segmentation, Starbucks have no caffeine drinks such as ice cream, blended with many strange and delicious formula, along with tasteful decor, stimulating children's taste buds. Fruit juice is the best choice for most women , but you always want to keep in shape slim and youthful skin.
The satisfaction of the needs of customers will be reviewed by bundled services of Product, opportunities for intangible aspect arise. The Starbucks marketing strategy has focused on creating the “third place” for everyone to go to between home and work. Creating this unique and relaxing “experience” and “atmosphere” for people is also a important objective ( Scenario).
• The product range:
Starbucks can diverse range of products to cater for many market segments, they will be able to increase your consumption of more products. For example, excluding coffee, they also have chocolate, ice cream, fruit, tea, etc. For each type, they create many recipes, make products more diverse, satisfying the requirements of customers. Moreover, they design the cup of coffee’s size suitably with short, tall, grande and venti size, each size have own its price so customer will have more choice. (Starbucksorder, n.d).
• Brand:
Starbucks is a famous coffee brand that is known in all over the world. Although only recently introduced into Vietnam markets but most everyone knows about it. Mentioning Starbucks’s product, people will think about profession, luxury, high quality. The good perception of customer for Starbucks will helps with developing their product. Understanding the important role of brand, Starbucks has prompted many brand marketing and advertisement in other that customer can know more about their product, how good it is, make them want to try it. According to scenario, the Starbucks marketing strategy has always focused on “word-of-mouth” advertising and letting the high quality of their products and services speak for themselves. For years, this has been uniquely Starbucks, and it has played a huge part in making Starbucks Coffee Company a success.

Results (English) 1:

Starbucks is one of the marketing oriented companies, so they much more focus on customers, they relies that "A product is something that satisfies a set of wants that customer have" (BBP Learning Media, 2010), so all of their products are provided to customer with what is required. Does not stop there, done good products and satisfy the needs of customers is not enough, the development of the product is also an important task of the company, because the demand of customers always change, the satisfaction level is set to increase, according to the product also developed to catch up with customer's needs and wants. Besides, the development of other brands such as Lieutenant Nguyen the Coffee, The Coffee Bean, Urban Station are more stronger, become great competitors of Starbucks. In order to maintain and increase sales revenue, they need to focus more on product improvement. Basing on the "product mix" (BBP Learning Media, 2010), there are some ways can be considered to sustain competitive advantage as well as creating new breakthroughs for their products.
• Differentiation:
Besides the traditional type of coffee, Starbucks will need to have a completely different menu than other coffee brands. For example, by research and development, combined with the study of market segmentation, to be attraction in many teenage markets, Starbucks launches regularly new recipes such as Vanila Machiato as well as focusing food Starbucks (Starbucks, 2014). Moreover, excluding coffee, Starbucks has also focused on developing tea to people who refer to drink tae. If Starbucks can diverse range of products to cater for many market segments, they will be able to increase your consumption of more products.
• Features, advantages and benefits (FAB):
The coffee of Starbucks to meet the demands of customers, the company has developed their products with two full attributes, it means the customer come to Starbucks will receive both of tangible and intangible benefits. For example, in terms of tangible, Starbucks provide many type of coffee such as cappuccino, espresso, lattle as well as tea for tea drinkers everyday, serving customers who would like to "buy to go" and others who want to drink at the shop. In addition, with women and kid segmentation, Starbucks have no caffeine drinks such as ice cream, blended with many strange and delicious formula, along with tasteful decor, stimulating children's taste buds. Fruit juice is the best choice for most women, but you always want to keep in shape slim and youthful skin.
The satisfaction of the needs of customers will be reviewed by bundled services of Product, opportunities for intangible aspect arise. The Starbucks marketing strategy has focused on creating the "third place" for everyone to go to between home and work. Creating this unique and relaxing "experience" and "atmosphere" for people is also a important objective (Scenario).
• The product range:
Starbucks can diverse range of products to cater for many market segments, they will be able to increase your consumption of more products. For example, excluding coffee, they also have chocolate, ice cream, fruit, tea, etc. For each type, they create many recipes, make products more diverse, satisfying the requirements of customers. Moreover, they design the cup of coffee's size suitably with the short, tall, grande and venti size, each size have own its price than customer will have more choice. (Starbucksorder, n. d.).
• Brand:
Starbucks is a famous coffee brand that is known in all over the world. Although only recently introduced into Vietnam markets but most everyone knows about it. Mentioning Starbucks's product, people will think about profession, luxury, high quality. The good perception of customer for Starbucks will helps with developing their product. Understanding the important role of brand, Starbucks has prompted many brand marketing and advertisement in other that customer can know more about their product, how good it is, make them want to try it. According to scenario, the Starbucks marketing strategy has always focused on "word-of-mouth" advertising and letting the high quality of their products and services speak for themselves. For years, this has been uniquely Starbucks, and it has played a huge part in making Starbucks Coffee Company a success.