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In common with most consumer-facing corporations, Nike was able to use the advanced level of the digital data to analyze customer needs and its revised segment accordingly (Myerson, 2007). In the optimal model, transaction and provide event management chain is linked via SOAP (simple object Access Protocol) and MPPS (massively parallel processor system) system (Myerson, 2007). While consumers will be able to make contact less payment via mobile phone platforms (Myerson, 2007). This process however can accelerate up to push out the hollowing of the labour force, reducing the number of jobs on offer (Davies, 2006).
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