Our work suggests that higher invol

Our work suggests that higher involvement categories that require substantial consideration such as vacation packages may not be suitable for mobile channels, at least not as the primary touch point. Mobile channels should be more prevalent in other, low-consideration, contexts. Additionally, due to data limitations, we do not know the sequence of how the devices are used in a mobile order. Combined with our habitual purchase hypothesis, understanding how and why customers switch amongst their device types could reveal tactics that allow retailers to better target their customers. Finally, there are many other follow-up questions worth exploring. Do customers become more or less price sensitive as they adopt Moblie-shopping?

Results (English) 1:

Our work suggests that higher involvement categories that require substantial consideration such as vacation packages may not be suitable for mobile channels, at least not as the primary touch point. Mobile channels should be more prevalent in other, low-consideration, contexts. Additionally, due to data limitations, we do not know the sequence of how the devices are used in a mobile order. Combined with our habitual purchase hypothesis, understanding how and why customers switch amongst their device types could reveal tactics that allow online retailers to better target their customers. Finally, there are many other follow-up questions worth exploring. Do customers become more or less price sensitive as they adopt Moblie-shopping?

Results (English) 2:

Our work có đề nghị Higher Involvement categories require substantial có như vacation packages Consideration unfortunately not be suitable for mobile channels, not as the primary nhất at touch point. Mobile channels more prevalent in other nên, low-Consideration, contexts. Nữa, Due to data Limitations, We do not know how the sequence of the devices are used in a mobile order. Combined with our hypothesis habitual purchase, understanding how and why customers table device types could switch amongst Reveal Their tactics to better target có có retailers allow customers table. Finally, there are many other follow-up questions presented worth exploring. Because customers table more or less price sensitive trở As They adopt Moblie-shopping?