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In an attempt to distance the tata tea with the world's leading enterprises, the company has implemented a reorganization of strategic consolidation are all now his beverage into Ltd. Tata tea beverage. The group has combined the brands of tea, coffee, drinks and activities of its global business in under a single management team. Tata Tea move was seen as "the next stage in the process of merging the business unit of Tata Tea from previous year (2007). New step of the company's product diversification from coffee teas and core, while building its position in the beverage sector growth. This step will give Tata Tea to become the leading brand of global beverages market. The decision of the company on consolidated into a single business organization predicted aims easily raise capital, streamline operational problems, reduce costs, ensure global sourcing professional , bringing economic advantages of scale, and create conditions for corporations to promote distribution advantages. The new management team of the new company to work in London, England, as the company felt the site's management will give companies more balanced in terms of geography.
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