Bên cạnh những mặt tích cực, hoạt đ

Bên cạnh những mặt tích cực, hoạt động Marketing-mix của doanh nghiệp vẫn còn nhiều thiếu sót và disadvantage.
- Sản phẩm của công ty còn phụ thuộc quá nhiều vào nhà cung cấp mặc dù hệ thống xưởng của công ty chưa hoạt động hết khả năng. Điều này hạn chế khả năng sáng tạo của các designer, làm tăng chi phí cho doanh nghiệp. In addition, chất lượng của materials đến từ nhà cung cấp ảnh hưởng rất lớn tới chất lượng sản phẩm của Sieu Chung Ky.
- Sieu Chung Ky JSC chưa có các chính sách phát triển sản phẩm và product category hiệu quả. Mặc dù doanh nghiệp đã tự chủ được khâu lắp ráp nhưng đây vẫn chưa là sự phát triển sản phẩm của doanh nghiệp cả chiều dọc lẫn chiều sâu.
- Về yếu tố con người, mức đãi ngộ cũng như lương thưởng của công ty chưa đáp ứng được yêu cầu của nhân viên. Khối lượng công việc tương đối lớn và áp lực but số lượng nhân viên là tương đối ít. Những điều trên khiến công ty chưa phát huy hết yếu tố human resources.
- Mặc dù có uy tín và kinh nghiệm trong lĩnh vực thiết kế và thi công nội thất, thương hiệu Sieu Chung Ky vẫn chưa tiếp cận được khách hàng. Rất nhiều người không biết đến thương hiệu Sieu Chung Ky. Gần đây, công ty đã có những bước thay đổi để quảng bá thương hiệu của mình thông qua các phương tiện truyền thông như facebook. Tuy nhiên các thông tin trên facebook vẫn còn quá cứng nhắc và chưa cuốn hút khách hàng. Công ty cũng đang thay đổi website from sieuchungky.com.vn to sck.com.vn để tiện cho khách hàng. Giá trị thương hiệu yếu khiến cho việc mở rông kinh doanh khó khăn.
Tóm lại những tổn tại trong quá trình hoạt động Marketing-mix như trên làm ảnh hường đến hiệu quả hoạt động Marketing-mix, làm cho doanh thu, lợi nhuận, thị phần của ngân hàng chưa tương xứng với quy mô vốn và tiềm năng vốn có.

Results (English) 1:

Besides the positive aspects, the Marketing-mix activities of enterprises are still many shortcomings and disadvantages.-The products of the company still depends too much on the provider even though the company's factory system is not yet operational. This restricts the ability of the innovative designer, increase costs for business. In addition, the quality of materials from suppliers to influence to the quality of products, Oracle General Ky.-Common Oracle policies yet JSC Ky product development and product category results. Although business has been self assembling but here yet is the development of products of the enterprise both vertically and depth.-About the human factor, the level of remuneration as well as the compensation of the company has not met the requirements of the employees. Relatively large workload and pressure but the number of employees is relatively less. The article on the company not yet fully factor in human resources.-Despite the prestige and experience in the field of design and interior construction, Overall, Oracle brand Ky yet to reach customers. A lot of people don't know the brand General Oracle, Ky. Recently, the company has made changes to promote its brand through the media like facebook. However the information on facebook is still too rigid and yet attracted customers. The company also is changing the website from sieuchungky.com.vn to sck.com.vn for customer convenience. Weak brand value makes business expansion difficult.In summary the existence of operational Marketing-mix as on making photo Huong to performance Marketing-mix, make sales, profit, the Bank's market share is not yet adequate to the scale of capital and the inherent potential.

Results (English) 2:

Besides the positive aspects, marketing-mix operations of enterprises still many shortcomings and disadvantage.
- Is the company still depends too much on the provider's premises system although the company is not operating at full capability. This limits the ability of the designer creativity, increase costs for businesses. In to addition, the quality of materials from suppliers huge impact on the quality of products Sieu Chung Ky.
- Sieu Chung Ky no policy JSC product development and efficient product category. Although businesses have self-assembly, but this is still not the product development of the business both vertically and in depth.
- Regarding the human factor, the compensation and remuneration of the company failing to meet the requirements of staff. The workload is relatively large and the pressure but the number of employees is relatively small. Things on why the company has not fulfilled its human resources factor.
- Despite the prestige and experience in the field of design and interior construction, Sieu Chung Ky brand has yet to reach customers. Many people do not know the brand Sieu Chung Ky. Recently, the company has made changes to its brand promotion through media such as facebook. However the information on facebook is still too rigid and not attracted customers. The company is also changing from sieuchungky.com.vn to sck.com.vn website for customer convenience. Weak brand values that make business difficult to expand.
In conclusion the damage in the course of operation Marketing-mix as above may harm our operating efficiency Marketing-mix, making sales, profits, market share of the bank is not commensurate with the scale and potential capital inherent.

Results (English) 3:

In these areas, marketing activities - a mix of companies have a lot of defects and disadvantage.My company's products depend on too many suppliers, although the company's factories are not the ability of the company's activities. This limits the designer's creative ability to increase the cost of the enterprise. In addition, the high quality of the material from the supplier's impact is very large, the product quality Sieu common lucky.- not your lucky Sieu JSC co development strategy of product categories and product efficiency. Although the enterprise has their own joint assembly, but this is still the development of products, and all enterprises into the deep depth.On the level of elements of the people, the treatment of the bonus does not meet the requirements of the company's employees. The relatively large number of quality work, but the relatively small number of employees.Although there is fame and experience in the design and construction of the field of furniture brands, Co Sieu fortunately not yet close to the customer. Many people do not know the lucky Sieu co brand. Recently, the company has been one step to change their brand promotion, through the media such as Facebook. However, the information on the Facebook is still too rigid, not to attract customers. Companies from the sieuchungky.com.vn site is also a big change sck.com.vn in order to facilitate customers. Brand value is to make it difficult to open the meaning of enterprises.In short, these mixed damage in the process of marketing activities, like doing the kissing photo to mix effective marketing activities, make sales, profits, not commensurate with the market share, and the bank's capital scale and capital potential.